A signal anyone can wear. A standard everyone can stand for.

444 started with a simple idea: what if support could be seen?

For many women, going for a run means being aware of who's around them, where they're going, and how comfortable they feel in a shared space.

For others, it's something they may never have had to think about.

444 exists to help close that gap by making awareness, respect and accountability more visible.

Not through words alone, but through the way we act, the space we give others, and the way we look out for the people around us.

 The signal

444 is a reminder that you're not alone.

For the person wearing it, it's a commitment to the values behind it. For the person who sees it, it's an invitation to recognise those values and put them into practice.

It isn't a guarantee of safety. It's a visible expression of the standard we're working towards.

  The colour

Our signature coral is bright, warm and hard to miss.

Inspired by the colours of sunrise and sunset, it reflects the hours when many people head out for a run and visibility can matter most.

But the signal is about more than being seen. It's about what we choose to stand for when we share a space with someone else.

The code

Awareness. Understand how your behaviour affects those around you.

Respect. Give others the space, consideration and dignity they deserve.

Accountability. Take responsibility for your actions, and speak up when something isn't right.

Because support isn't just something you say. It's something you do.

What we're working towards

A world where seeing 444 is a reminder that people care about the spaces they share and the way they treat each other.

One person, one run and one small action at a time.

444

A reminder that you're not alone out there.